Will The Money Follow If You Do What You Love? – Dan Lok.
Do you know what you want to do with your life? Today, I want to talk about one of the myths that drives me freakin’ crazy. There are many people who claim that the secret to success is, “Do what you love, and the money will follow.” That is total bull. I don’t know who came up with the concept that doing what you love leads to success in business, but it’s one of the most ridiculous things I’ve ever heard.
Let me ask you a question: If you are doing what you love, are you wondering where on earth the money is? Do you know people who are doing what they love, but they’re struggling financially? I rest my case.
“Do what you love and the money will follow” is like saying “Eat whatever the hell you want, and you’ll lose weight.” If you love what you do, that might mean you’re good at what you do, but that’s not always enough. When it comes to business success, which is something I’m an expert at, I know that it’s not about doing what you love. It helps if you enjoy what you do, yes. That helps because you’ll be willing to do more of it if you enjoy it, and you’ll get better at it. However, I know this to be true:
Business success is not about doing what you love. It’s about doing what it takes.
You do what it takes to be successful.
I’ll give you a simple metaphor. Let’s say you want to lose weight. You’ll get up in the morning, you’ll go to the gym or run for a few miles, and you’ll eat a strict diet. You don’t love doing any of that crap. You do not love going to the gym, and you do not love restricting yourself from eating the foods you wish you could eat. You don’t love any aspect of that. You want to eat a burger, drink a beer, and relax on the couch. But if you do what it takes to lose weight, and you keep showing up at the gym, and you keep eating healthy over a long period of time, you will get results. It’s no different in business. You do what it takes to get results.
Again, it does help if you love what you do, but not if you do what you love. Here’s the thing about business: The business world doesn’t give a sh*t. The world doesn’t care if you are doing what you love. The marketplace only cares about the value you’re providing in your product or service. Consumers care about the value being exchanged for their money. They care if a problem is being solved, or if a need is being fulfilled. If the consumer can trust that you’re doing that for them, they’ll give you their money. That’s it. So why does “do what you love” matter in business?
You do whatever it takes for your business to succeed, and if you love the process, that’s great. That’s a bonus. Let me tell you that there are plenty of things I have to do for the sake of my business that I do not love. When I have to craft a marketing campaign, or deal with certain people, or hire a new person – I don’t love those aspects of my work. My friend joked with me that business would be a lot easier if we didn’t have to deal with customers and employees. It’s true, it would be easier, and I wish that were the case but it’s not the case.
There are countless things I do for my business that I do not love, but I need to do these things in order sustain and grow my business. I’ve got to do whatever it takes, right?
I love certain parts of it. I do love talking to the camera and mentoring people in my YouTube videos. But I don’t enjoy prepping for the work, getting all the camera equipment, or choosing the music. I don’t enjoy any of that crap. I may love the actual part of the day where I’m just talking to the camera, but I can’t do that part without doing the other parts. All of the procedures and parts I don’t like are a part of the system.
Everyone wants the glory, but nobody wants to work for it, right? You want followers, right? But you’ve got to be willing to do the work – and you won’t enjoy all of it, that’s for sure.
Believe me, there are some days I don’t feel like making a video. I have those days where I really don’t want to make a video. But because I have committed to making a video every single day, I do it. I show up. I commit. That’s doing what it takes. You’ve got to do what it takes. It’s less of “do what you love” and more of “do whatever the hell it takes until you become successful.” That’s the formula for success.
Are you going to do whatever the hell it takes to become successful? Comment below if you are.